Who we are?

It all started in Australia.

Five years ago, our founder Liisa-Kai Janu packed her bags, moved across the world, and discovered the power of authentic content firsthand. What began as her own UGC journey quickly grew — she and her closest friends started collaborating with brands, and over the years, built partnerships with over 300 of them.

When Liisa moved back to Estonia, she brought that international experience with her. Together with her brother, she founded this agency with one clear vision: to connect brands with real, diverse creators and deliver content that actually converts.

We are not just an agency. We are creators ourselves — and that makes all the difference.

Our team

Liisa-Kai Janu

Founder of Rosa Pimpinelli | 7 year of experience

Hey, I’m Liisa!

I’m a marketing graduate, artist, storyteller, and the founder of Rosa Pimpinelli — a content agency built on the belief that great content is about connection, not just aesthetics.

With 7 years of experience in content creation, marketing, and brand storytelling, I bring a creative eye and strategic mindset to everything I do — from mouthwatering cooking videos to scroll-stopping product showcases. My work doesn’t just look good; it engages, inspires, and drives action.

I help brands create content that builds real awareness, emotional connection, and loyal audiences. If you’re looking for authentic, high-impact content that turns viewers into fans, you’ve come to the right place.

info@rosapimpinelli.com
Location: Estonia

Kätlin

2 year of experience

I'm a photographer and content creator passionate about storytelling and aesthetics. I love working with brands to create unique, engaging experiences that connect with audiences.

Inspired by clean visuals and thoughtful details, I focus on crafting cohesive, modern content through photos, videos, and Reels. My goal is to help brands stand out with authentic, minimal, and trend-aware storytelling.

info@rosapimpinelli.com
Location: Estonia

Ave

1 year of experience

Hey, I'm Ave!

I am 52 years old. I’m a naturally curious and creative person who enjoys being in front of the camera and bringing ideas to life through authentic and engaging content. I love expressing different moods, styles, and emotions, and I feel most inspired when working on visually beautiful and meaningful projects.

With a warm and approachable presence, I enjoy connecting with people and creating content that feels real, effortless, and relatable. Outside of filming, I’m passionate about travel, ceramics, interior design, gardening, and discovering new experiences that inspire creativity.

info@rosapimpinelli.com
Location: Estonia

Emily

5 years of experience

Hey, I’m Emmy!

I’m a 26-year-old UGC creator that’s worked with 75+ brands, mum to two kids, a fur baby, and I’m a nurse. My life is a mix of coffee-fueled chaos and heart-filled moments, and I love capturing the realness of it all through content. I’m all about authenticity — what you see is genuinely me. Whether I’m sharing everyday products I actually use or creating content that feels honest and relatable, my goal is to connect, inspire, and keep it real.

If you're looking to collaborate with someone who values trust, creativity, and storytelling that resonates, I’d love to chat!

info@rosapimpinelli.com
Location: Australia

Caitlin

3 years of experience

Hey! I’m Cait, a passionate multi niche UGC and Content Creator based in the Northern Rivers NSW,Australia with experience creating high-performing content for 100+ brands. I specialise in producing relatable, engaging UGC for paid ads and organic social media designed to build trust, capture attention, and drive conversions.

With a confident and fun on-camera presence, I help brands bring their products and services to life through authentic, real-life storytelling and visually appealing content that audiences genuinely connect with. I’m efficient, reliable, and deadline-driven, consistently delivering tailored content that aligns with your brand’s goals, aesthetic, and target audience.

info@rosapimpinelli.com
Location: Australia